Big W Messenger Bot
Short Form Content
2021 - Edit: Michael Patton - Agency: M&C Saatchi - Client: Facebook & Big W
Promote a Facebook Messenger bot where YOU become the director.
We were tasked by Facebook and M&C Saatchi to help promote the first-of-its-kind experience through an array of content seeded over the Meta channels. We were provided the assets and let our imagination run wild in creating trailers, instructional clips and inspiration for participants.
The Messenger experience prompts families to create a selection of animals using arts and craft objects like Play-Doh and upload their photos to the Messenger Platform. They then can watch their characters come to life with starring roles in the digital storybook, The Big Headed Bilby.