The Money Tree

The Money Tree symbolises the interconnection of the environment and the economy.

To celebrate 40 years of Greening Australia, artist Michael Moerkerk created a 300kg sculpture, titled ‘The Money Tree’. Combining local recycled materials including bushfire-rescued timber, thousands of coins, and keys, the artwork demonstrates that choosing the economy and choosing the environment is not an either/or proposition. For every dollar spent on restoration, nine dollars of economic benefits are generated.

We worked with Haystac to create content around the making and reveal of the 3m tree, and to help tell the story of the importance of restoration work and the ongoing impact of climate change.