Rachel Burke x Lego Dots
Short & Long Form Content
2020 - Agency: Thrive - Creative: Michael Patton - Edit: Michael Patton - Production Agency: Rob Garwood / FIRME - Client: Lego
Rachel Burke invites us into her colourful world to help children harness their creativity.
To help launch their new Dots play range, Lego teamed up with designer and tinsel fanatic Rachel Burke, to create a hero film and 14 craftorials.
The collaboration is designed to help kids unleash their imaginations at home and express themselves through creative play.
14 Craftorials were also produced and realeased daily. These craftorials were seeded through both Rachel's and Lego's social channels.
The craftorials were also shared in vertical format through Instagram Stories.